A major objective of this component is to make the public service more demand driven and accountable. A concurrent objective is to enhance its sustainability by fostering a new division of labour between Govt. departments, the private sector, NGO's and farmers organization. The strategy adopted to achieve this objective incorporates the increased involvement of farmers in the technology development and dissemination process through farmers' Self Help Groups (FSHGs). In addition the government line departments are being facilitated to focus available resources on dissemination of 'Knowledge" based technologies. They would phase out direct involvement in production and activities directly related to input supply, which the private institutions can provide in a more cost-effective manner. The shift in responsibilities of the public institutions would require policy changes and withdrawal of subsidies as well as diminishing of government's involvement in providing production inputs to farmers, such as planting material, artificial insemination etc. In the context of this overall approach to technology dissemination, the focal point of the public and private interventions to accelerate intensification and diversification of production systems would be farmers and their organizations.
Under this system, support would be provided to Department of Agriculture, Horticulture, Sericulture, Animal Husbandry and Dairy to carry out the new responsibilities through a strengthened technical and management system that would be decentralized and for "Broad-basing" the public extension system. Specific activities to be undertaken by the departments are:

Under this activities, the staff of line departments, KVKs, KGKs, and selected zonal research stations are responsible for validating the recommendations to address technical constraints faced by farmers in intensification and diversification of production systems under different agro-ecological conditions.

Under this activity, technology dissemination teams development and overall Strategic Research And Extension Plan (SREP) for the district using Participatory Rural Appraisal (PRA), Rapid Rural Appraisal (RRA) and Rapid Institutional Appraisal (RIA) techniques. The district teams (DTs), with the help of line departments, private sector, NGOs and farmers, have the decision-making authority over departmental and project resources for preparing the strategic plan for the district and work out the Annual Action Plan (AAP) as Agro-ecological situations (AES). The project has also established and Agricultural Technology Management Agency(ATMA) in the two district (Jhansi and Saharanpur) with the representation from all the key stake holder. The objective of setting up ATMA is for convergence of all extension activities. ATMA is a registered society directed by a Governing Board composed of stake holder representatives. To help and achieve financial sustainability, revolving accounts and cost recovery mechanisms has been established and maintained by ATMA.

Private sector would be encouraged for input supplies so as to phase out State government subsidies aiming to full cost recovery over the life of the Project.

Farmers would be directly involved in identifying problems, establishing priorities, and on farm testing of technologies to enhance productivity. The NGOs are being involved for motivating and mobilizing farmers for participating in project activities and organization them into Common Interest Group. Farmers organizations are being supported through training, exposure visits and logistical support to take responsibility for technology transfer activities or hire para-technicians who can provide technical services to members establishing close linkages with the private sector organizations.

To broaden the scope of work to cover farming systems including support for improved on-farm land and water management practices, the project intervention is at three levels.
a) The State Agriculture Extension Management and Training Institute (SAEMTI), Lucknow and the National Institute of Agriculture Extension Management (MANAGE), Hyderabad would provide professional skill training to extension personnel across the line departments and the KVKs, KGKs, ZRS. SAEMTI and MANAGE would also help to develop capacity to provide professional skill training to KVK trainers and SMSs in participatory rural appraisal techniques, Strategic Research Extension Plan (SREP) preparation and Group Formation Procedures.
b) The three SAU extension directorates are being strengthened to function as the key research-extension linkage units on each SAU campus with scientists within the research system, and to forward technical information and participate in technical training for KVK trainers and district level SMSs.
c) At the district level, project resources are being used to finance equipment, vehicle and training packages to strengthen the training and communication capacity of each line department.